Image and Mediational Communication

Faculty of Modern Languages and Literatures

Level of studies: second-cycle studies

Type of studies: full-time

Duration: 2 years

Language of instruction: Polish

Professional title: master (magister)

Educational profile: general academic

About the programme

Programme description

Studies in the field of Image and Mediation Communication enable the acquisition of knowledge and competences in the field of the theory and models of communication as well as communication techniques, used depending on the cultural, civilization, linguistic and communication environment, in particular those used in broadly understood environments as communication niches (including the professional niche) within the English and native (native-Polish) language area. Graduates have theoretical and practical preparation to function in the field of public relations communication (e.g. linguistic and visual advertising, interviews, work in the mass media, field administration, etc.).

Course advantages:

classes in English and Polish language.
organization of classes, enabling the improvement of competences in the field of knowledge of the theory and models of communication, image theory and mediation communication, while taking up or continuing professional activity,
the curriculum includes and harmoniously combines all the necessary, diverse assumptions, contents and didactic methods, enabling the development of a competent and conscious transcommunicator,
professional approach to academic writing with analysis of scientific articles,
original and unique study program,
individual and subjective approach to the student (tutoring),
an unconventional approach to interpersonal communication.

Documented knowledge and skills of English at the level B2+ of the CEFR is required of applicants to the degree programme.

Requirements under the Act on the Protection of Minors

Students of the "Image and Media Communication" course are obliged to complete a student work placement by the end of the fourth semester of their studies, with the time of completion of the placement not interfering with teaching classes.

It is a condition of compulsory student professional practice that the student meets the requirements set out in the Act of 13 May 2016 on Counteracting the Threat of Sexual Offences and the Protection of Minors, in particular to undergo verification in the Register of Sexual Offenders and to submit information from the National Criminal Register with regard to specific offences, and in the case of students who are foreigners or who have resided in the last 20 years in countries other than the Republic of Poland, also to submit additional declarations, as well as information from criminal records of other countries together with sworn translations. Failure to comply with the requirements set out in the above-mentioned Act will make it impossible to complete the compulsory student work placements and consequently to graduate.

Example of courses

Cultural heritage
Basics of mass communication
Basics of intercultural communication
Basics of non-verbal communication
Basics of professional communication (introduction to public relations)
Communication skills (the second language)
Communication skills (English)
Image and mediation workshops
Introduction to ecolinguistics
Introduction to the image theory
Introduction to general and applied semiotics

A detailed study plan is available on the website of the Institute of East Slavic Philology (bookmark 'Students' > 'Study plans' / 'Plany studiów') and also on the website 'Sylabus UAM' (Faculty of Modern Languages and Literatures > Komunikacja wizerunkowo-mediacyjna, second-cycle programme, part-time).

Information is also available on the Fb website of the Department of Ecolinguistics and Communicology.

Graduate competencies

In-depth knowledge of image and mediation communication.
Communication skills in managing linguistic and non-linguistic resources.
The ability to communicate effectively during public speeches also with the use of multimedia presentations.
Skills in two non-native languages - English and a second modern language (optional).
Skills of independent analysis, drawing conclusions and argumentation.
Team work skills.

Career prospects

Work in European offices and agencies
Employee of the career office at a university
Editorial work in publishing houses
Advertising and promotion advisor
Public relations employee
Employee of cultural and educational institutions (organization and promotion of cultural events, head of an educational institution, e.g. foreign language schools)
Media advisor for the development of ecological awareness of contemporary Poles.

Additional information

Faculty website of the programme

Admission to the programme

Admission schedule

Enrollment start date:

2024-06-01

Enrollment end date:

2024-09-25

Enrollment fee payment deadline:

2024-09-25

Deadline for attaching documents obtained abroad:

2024-09-25

Photo upload date:

to 2024-09-25

Dates for document submission (in the form of scans):

from 2024-09-01
to 2024-09-27

Maximum number of admitted candidates:

Admission procedure has ended.
Limit of places has been filled.

Contact details for admission subcommittee

Phone number

+48 61 829 3576

Working hours

od poniedziałku do piątku w godz. 9:00-14:00

Detailed admission rules

Formal requirements

All candidates must know English at B2+ level

Selection procedure

for graduates of studies in English Philology, philology in the field of English language, Philology, Polish Philology, Classical Philology (English language command required at B2 + level); - other fields of study (English language command required at the B2 + level)

Based on submitting all required documents until such time as all places have been filled

Selection procedure steps

1. Creating an account

The candidate creates an individual account in the Online Admissions System by providing the necessary personal data. Subsequent admission-related operations can only be made after logging in to the created account. All steps taken by the candidate after logging into the system are saved and archived. The candidate is obliged to keep the password to access the account secret.

2. Enrolling in the programme

The candidate chooses a programme/major and type of studies. It is recommended that the candidate thoroughly read the admission requirements for a given programme as well as the admission schedule.

3. Paying the enrollment fee

The candidate pays an admission procedure fee in the selected programmes/majors. Failure to pay the fee for a given programme means the candidate is not included in the selection procedure in this programme. The enrollment fee is PLN 85.

4. Attachment of documents obtained abroad

The candidate with the documents obtained abroad attaches scans of these documents for the purpose of their verification.

5. Complement of information about the diploma

The candidate enters information about the diploma: final grade on the diploma, diploma issuance date and diploma number.

6. Uploading a photo

The candidate uploads a high-resolution photo which will be used when generating the personal questionnaire. The photo of the admitted candidate will also be used in the student identification card.

Notice: if you do not upload a photo, system will not be able to generating the questionnaire!

7. Lodgment of all required documents by electronic means

Upon enrolling into the programme and paying the enrollment fee, the candidate is obliged to lodge all required documents scans by electronic means within the specified time limit (or until such time as the limit of admitted candidates has been reached).

Submitting, on the specified date and before filling the limit of places, a complete set of required documents will be tantamount to admission to studies.

List of documents

Set of documents

photo file which will be used when generating the personal questionnaire
a scan of university diploma

Preparation of the documents

During the recruitment process, candidates do not submit any paper documents.

Each of the required documents should be scanned to a separate file in PDF format. A document (e.g. certificate or diploma) that has more than one page should be scanned into one multi-page PDF file.

Scanning documents can be carried out on its own with the use of a scanner or with the use of dedicated applications for devices with Android or iOS. The document scanning service is also available at most copy shops.

Attestation of documents

Document attestation is a process in which an employee of the University confirms the compliance of the attached scans of documents with their original (paper) version. Attestation of the document by AMU consists in submitting (for inspection) the original document at the Student Office at the Faculty at the beginning of the academic year.

Documents obtained abroad

Candidates with documents obtained abroad also provide:

a scan of a foreign document, which is legalized or accompanied by an apostille, entitling the candidate to take up higher education studies in the country where the document was issued
a scan of translation of the document into the language of the studies undertaken by the candidate, performed by a sworn translator entered into the list of sworn translators maintained by the Polish Minister of Justice, or certified by a Polish consul in the country where the document was issued
a certificate of recognition of a foreign certificate as equivalent to Polish Matura certificate issued by a competent Board of Education – if the foreign certificate is not recognized, by virtue of law or under international agreements, as a document entitling to commence higher education studies in Poland
a scan of a document confirming the entitlement to study tuition-free – in the case of the foreigners concerned